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Manufacturing Lead Generation

B2B Manufacturing: 500% Lead Quality Improvement

IndustrialTech Systems

Manufacturing • Lead Generation

9
Months
7
Team Members
$50K-100K
Budget Range
August 2024
Completion Date
B2B Manufacturing: 500% Lead Quality Improvement
Key Results

Exceptional Performance

Measurable results that exceeded expectations and delivered significant business impact

500%
Lead Quality
+180%
Conversion Rate
+220%
Sales Pipeline
-40%
Cost per Lead

The Challenge

IndustrialTech Systems had difficulty generating high-quality leads for their complex B2B manufacturing solutions, with most leads being unqualified and conversion rates remaining low.

Our Solution

We implemented an account-based marketing strategy with LinkedIn advertising, content marketing, marketing automation, and lead scoring to target decision-makers effectively.
Results Achieved

Outstanding Success

The Results

Achieved substantial improvements in lead quality, conversion rates, and sales pipeline value while reducing cost per acquisition and sales cycle length.
Client Testimonial
"Finally, we are getting leads that actually convert. The quality improvement has been game-changing for our sales team."
R
Robert Zhang
Sales Director
IndustrialTech Systems
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